About Spalba Live

RE-ENGINEERING
THE FUTURE
OF EVENTS

A global experiential marketing and corporate event agency — pioneers in AI-led, immersive event experiences. We engineer events that leave a mark—measured in outcomes, not applause.

80Mn+
People Engaged Globally
600+
Immersive Showcases
5+
Countries of Execution
#1
AI-Led Event Experiences in India
Vision & Mission
Our Vision
TO MAKE EVERY EVENT
AN ENGINEERING MARVEL
We envision a world where events are no longer produced on gut feel and spreadsheets—but engineered with intelligence, measured by impact, and designed to leave a permanent mark on every person who walks through the door.
Our Mission
INTELLIGENCE. IMAGINATION.
IMPACT.
To build India's most ambitious event company—one that leads in AI-led event experiences, engineers spaces that audiences remember, and delivers outcomes that brands can measure. Every brief is a blank stage. Every event, an engineering problem we solve.
The Spalba Idea
“We are in the business of making events matter.”
Founding Principle

Every year, trillions of rupees flow through the events industry globally. Venues are sold with PDFs. Decisions are made on blind site visits. Conferences are produced with spreadsheets and gut feel. Planners guess. Hotels hope. Brands overspend on experiences that are forgotten before the week is out.

Spalba was built on a single, uncompromising belief: the events industry deserves better technology, better intelligence, and better experiences. Fundamentally better. Built from the ground up.

Spalba operates across three distinct verticals—each solving a different problem, each serving a different audience, each built with the same DNA of technology and relentless ambition.

What Defines Us
01
INTELLIGENCE
We lead India in AI-led event experiences. Nobody else is building this. Every experience we design reflects that ambition—from AI-powered showcase design to data-driven experience personalisation, delivered at scale.
02
IMAGINATION
Every brief is a blank stage. We design experiences that are unexpected, immersive, and built to leave a mark. From recreating familiar cultural environments to embedding AI innovations inside them.
03
IMPACT
Measured in outcomes—audience recall, brand sentiment, delegate engagement, deals accelerated. Every event we engineer is designed to deliver results that matter, not just moments that pass.
The Three Worlds
Vertical 01
SPALBA LIVE
events.spalba.com
“Re-engineering the future of event experiences.”
Spalba Live engineers large-scale corporate events, brand experiences, and flagship conferences at the highest level—and leads the country in AI-led event experiences. Intelligent audience engagement, AI-powered showcase design, and data-driven experience personalisation, delivered at scale. Trusted by Google, MongoDB, Meta, Grab, SHRM, Airtel, and more.
Vertical 02
SPALBA MARKETPLACE
spalba.com
“Experience the venue before you visit it.”
Asia's first immersive event sourcing marketplace. The only platform where a planner can step inside a venue, design their event layout in 3D, and make a confident sourcing decision—without leaving their desk. 12,000+ venues listed. Zero commission. Trusted by Marriott, Oberoi, Hyatt, The Leela, Hilton, and IHCL.
Vertical 03
PRALOOP
praloop.com
“The PLAN in event planning.”
Brief to invoice—one platform, one loop. Praloop is the project management tool built specifically for the event professional. AI Brief Generator, AI Planning Tool, and P&L Module—covering the full planning arc from the first brief to the final invoice.
The People

THE MINDS BEHIND
THE MACHINE

A team of engineers, designers, strategists, and producers building the future of events—together.

Founders & CEO
Naveen Gupta
Naveen Gupta
Co-Founder
Rooted in experience. Driven by evolution.
Vishal Puri
Vishal Puri
Co-Founder
Rewriting events through code and curiosity.
Deepanshu Gupta
Deepanshu Gupta
CEO
Turning 'why not?' into 'what's next?'
Senior Leadership
Aditya Jaiswal
Aditya Jaiswal
Sr. Vice President & Director
Vikram Raj Mathur
Vikram Raj Mathur
AVP — Strategy & Creatives
Glen D'souza
Glen D'souza
Director — Account Management
Kartikey Kapri
Kartikey Kapri
Director — Sales & Marketing
Mayank Singhal
Mayank Singhal
Director — Marketing
Rahul Rawat
Rahul Rawat
Team Lead — System Development
Tulika Chadda
Tulika Chadda
Associate Vice President — Account Management
Harsh Rajput
Harsh Rajput
Creative Director — Design & Planning
Ron Cai
Ron Cai
Operations Specialist | Rainmaker
Trusted By
Google · Meta · Grab · MongoDB · Airtel · SHRM · GFTN · MakeMyTrip · YouTube · Canon · Oriflame · DBS · ORF · Kincentric · Marriott · Oberoi · Hyatt · The Leela · Hilton · IHCL

LET'S BUILD
SOMETHING EXTRAORDINARY

Have a brief? An ambition? A stage that needs engineering? We'd love to hear from you.

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